Data protection

Data protection

This privacy policy (version: GDPR 1.0 of 16.05.2018) was prepared by:
German Data Protection Office Munich –

Data protection
We, fb Vertriebs AG, are the controller of these websites and as the provider of a teleservice, are obliged to inform you of the type, scope and purpose of the collection and use of personal data in precise, transparent, understandable and easily accessible form and in clear and simple language at the beginning of your visit to our websites. This information content must be constantly accessible to you. We are therefore obliged to inform you of which personal data will be collected or used. Personal data means any information relating to an identified or identifiable natural person .

fb Vertriebs AG places great importance on the security of your data and compliance with data protection provisions. The collection, processing and use of personal data is subject to the provisions of current European and national legislation.

In this privacy policy, we would like to inform you of how we will treat your personal data and how you can contact us:

fb Vertriebs AG
Luxemburger Straße 6
67657 Kaiserslautern

Trade Register No.:
HRB 32839

Representative Board Members:
Dr. Ralf Hinkel (CEO)
Telephone general:
+49 631 520829-0
Telephone Support:
+49 631 520829-121
E-Mail: info(at)

A.    General

For better understanding, we shall not make any gender differentiation in this privacy policy. For purposes of equal treatment, the relevant terms apply to both genders.

The meanings of the terms used, such as ‘personal data’ or its ‘collection’, can be found in Article 4 of the General Data Protection Regulation (GDPR).

The user’s personal data processed within the scope of this website includes inventory data (e.g. name and address of customer), contract data (e.g. services received, name of administrator, payment information), usage data (e.g. which of our websites visited, interest in our products) and content data (e.g. Entries in the contact form).

“User” means all categories of data subjects. The may include our business partners, customers, potential buyers and other visitors to our websites.

B.    Specific

Privacy Policy

We guarantee that we only collect, process, store and use your data in connection with processing your enquiry as well as for internal purposes and to render the services you request or to supply content.

Principles of data processing

We will only process personal data of the user in compliance with applicable data protection provisions. The user’s data will only be processed where the following legal permissions exist:

  • In order to provide our contractual services (e.g. processing orders) as well as online services
  • Where consent has been given
  • On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation and security of our websites as defined by point (f) of Article 6(1) GDPR, particularly in reach measurement, creating profiles for advertising and marketing purposes and collecting access data and using the services of third party providers)

We would like to inform you of where the above legal bases are in the GDPR:

  • Consent: Point (a) of Article 6(1) and Article 7 GDPR
  • Processing for the performance of our services and the contract: Point (b) of Article 6(1) GDPR
  • Processing to pursue our legitimate interests: Point (f) of Article 6(1) GDPR

Third party data transmission

Data will only be transferred to third parties within the scope of statutory regulations. We will only transfer the user’s data to third parties if this is necessary for contractual purposes or on the basis of legitimate interests in more economical and more efficient operation of our business.

If we use sub-contractors to provide our services, we will take the appropriate legal precautions and the corresponding technical and organisational measures in order ensure the protection of personal data pursuant to the applicable statutory regulations.

We would like to inform you that a data transfer will take place when using our websites due to the use of Google Analytics.

Data transfer to a third country or an international organisation

Third countries are countries in which the GDPR does not apply directly. This generally includes all countries outside the EU and the European Economic Area.

A data transfer to a third country or an international organisation will take place due to the use of Google Analytics. This takes into consideration that there are suitable/appropriate guarantees and that you have enforceable rights and effective legal remedies.

You will find a copy of suitable guarantees on the following link:

Storage duration of your personal data

We adhere to the principles of data economy and data avoidance. This means that we store the data provided by you for only as long as needed to fulfil the above purposes or as specified by the various retention periods provided for by the legislator. If the relevant purpose ceases to apply or after the corresponding purposes expire, your data will be automatically restricted or erased according to the statutory regulations.

We have created an internal corporate concept for this purpose, in order to ensure this approach.


If you contact us by e-mail or via the contact form, you consent to electronic communication. When you contact us, personal data will be collected. The relevant contact form will show which data will be collected when using a contact form. You data will be transferred with SSL encryption. The information you provide will only be stored for the purposes of processing the enquiry and for any follow-up questions.

We would like to list the legal bases for this here:

  • Processing for the performance of our services and the contract: Point (b) of Article 6(1) GDPR
  • Processing to pursue our legitimate interests. Point (f) of Article 6(1) GDPR

We use software for the maintenance of customer data (CRM data) or comparable software on the basis of our legitimate interests (efficient and quick processing of user enquiries). The system is operated by us internally. No data is therefore transferred to third parties.

We would like to inform you that e-mails can be intercepted or modified on the transmission path without authorisation or detection. We would also like to inform you that we use software to filter unwanted e-mails (spam filter). The spam filter may divert e-mails that are incorrectly identified as spam due to certain characteristics.

What are your rights?

a)    Right of access
You have the right to free information about your stored data. On request, we will in accordance with applicable law inform you in writing of which of your personal data we will store. This also includes the origin and the recipient of your data and the purpose of the data processing.

b)    Right to rectification
You have the right to obtain the rectification of inaccurate personal data stored by us. You may request the restriction of processing, such as where the accuracy of the personal data is contested.

c)    Right to block
You can also have your data blocked. So that a block of your data can be considered, this data must be retained in a block file for control purposes.

d)    Right to erasure
You can also request the erasure of your personal data insofar as there are no statutory retention requirements. If there is such an obligation, we will block your data on request. If the corresponding statutory conditions exist, we will erase you personal data even if you have not made such a request.

e)    Right to data portability
You are entitled to receive the personal data concerning you, which you have provided to us, in a format allowing the transfer to another entity.

f)    Right to lodge a complaint with a supervisory authority
You may lodge a complaint with a data protection supervisory authority.

Bavarian State Ministry for Data Protection Supervision (BayLDA)
Promenade 27, D-91522 Ansbach
Telephone: +49 981 53-1300
Fax: +49 981 53-981300

The complaint form of the Bavarian State Ministry for Data Protection Supervision can be opened on the following link:

g)    Right to object
You have the right to object to the use of your data for internal purposes with effect for the future. To do this, simply send an e-mail to datenschutz(at) / datenschutz(at) Such a revocation shall not however affect the lawfulness of the processing we have undertaken until that time. Data processing in relation to all other legal bases, such as the initiation of a contract (see above), shall remain unaffected by this.

Protection of your personal data
We take contractual, organisational and technical security measures in accordance with the state of the art in order to ensure that regulations under data protection laws are adhered to and in order to protect the data we process against accidental or intentional manipulation, loss, or destruction or against access by unauthorised persons.

These security measures include the encrypted data transfer between your browser and our server. We use 256-bit SSL (AES 256) encryption technology to do this. This includes your IP address.

This protects your personal data within the scope of the following points (excerpt):

a)    Maintaining the confidentiality of your personal data
In order to maintain the confidentiality of the personal data we store, we have taken various access control measures.

b)    Maintaining the integrity of your personal data
In order to maintain the integrity of the personal data we store, we have taken various transfer and input control measures.

c)    Maintaining the availability of your personal data
In order to maintain the availability of the personal data we store, we have taken various order and availability control measures.

The security measures used are continuously improved in accordance with technological progress. Despite these precautions, we cannot guarantee the security of your data transfer to our websites due to the insecure nature of the Internet. For this reason, any data transfer you make to our websites is at your own risk.

Protection of minors

Persons below the age of 16 may only provide us with personal information if the express consent of their parent or guardian has been given. This data will be processed in accordance with the privacy statement.


We use cookies. Cookies are small text files that your internet browser downloads and saves locally on your computer cache. The cookies facilitate the recognition of the web browser. The files are used to help the browser navigate the website so that it can make full use of all functions.

Our websites use browser cookies.

Control of cookies by the user

You can set all browsers so that browser cookies are only accepted on request. Also, browsers can be set to only accept cookies from pages currently being visited. All browsers offer functions that enable the selective deletion of cookies. The acceptance of cookies can also be generally deactivated, however these may have to be accepted if the user-friendliness of this website is restricted.

Use of first party cookies (Google Analytics Cookie)

Google Analytics Cookies record:

  • Unique user – Google Analytics Cookies record and group your data. All activities during a visit are summarised. Google Analytics Cookies are used to differentiate between users and unique users.
  • User activities – Google Analytics Cookies also store data on the the start and end of a session on a website and how many pages the user has viewed. When the browser is closed or where there is a longer period of inactivity by the user (30 minutes standard), the user session is ended and the cookie logs the visit as having ended. The date and time of the first visit is also logged. The total number of visits per unique user is also recorded. External link:

You can prevent the capture of data (including the IP address) generated by the cookie and related to your use of our website by Google as well as the processing of these data by Google by downloading and installing the browser plugin available under the following link:
External link:

You can find further information under the item “Google Analytics / Universal Analytics web analytics service”.

Lifetime of placed cookies

Cookies are administered by the web server of our website. This website uses:

  • Transient Cookies/session cookies (single use)
    Lifetime: Until this website is closed
  • Persistent cookie (permanent browser recognition)
    Lifetime: 2 years

Deactivate or remove cookies (opt-out)

Every web browser offers the option to restrict or delete cookies. You can find further information on this on the following websites:

Google Analytics / Universal Analytics web analytics service

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. A data transfer to a third country therefore takes place. This takes into consideration that there are suitable/appropriate guarantees and that you have enforceable rights and effective legal remedies.

You will find a copy of suitable guarantees on the following link:

If IP anonymisation has been activated on our websites, your IP address within Member States of the European Union or in other States party to the Agreement on the European Economic Area will first be shortened by Google.

Only in exceptional cases will the full IP address be transmitted to and stored by Google on servers in the United States. Google will use this information on our behalf to analyse the use of the website, compile reports on website activities and to render additional services associated with website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data by Google. You can prevent the storage of cookies by selecting the corresponding settings in your browser software. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

We would like to point out that this website uses Google Analytics with the “anonymizeIp()” function, which abbreviates IP addresses and prevents them from being traced to a specific user.

We also uses Google Analytics reports to log demographic characteristics and interests.

The data sent by us and associated with cookies, user IDs or advertising IDs will be automatically deleted after 14 months. Data, for which the retention period has been fulfilled, will be automatically deleted once a month. You can find more information on the terms of use and data protection at or at

Furthermore, you can prevent the capture of data (including the IP address) generated by the cookie and related to your use of our website by Google as well as the processing of these data by Google by downloading and installing the browser plugin available under the following link:

Alternatively to the browser plug-in or in browsers on mobile devices, the following link should be used to set an opt-out cookie, which will prevent Google Analytics from using this cookie to record data within this website (this opt-out cookie only works in this browser and only for this domain, delete the cookies in this browser, click on the link again):

Deactivate Google Analytics

You can find further information on embedding the opt-out cookie on the following link:

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link:
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.
For more information and the Google Privacy Policy, go to:

Use of AWStats

We use the AWStats program in order to be able to statistically evaluate our websites. The program us a free web analysis software. It is used to evaluate log files created by the web server on the basis if visitor enquiries. The program does not use cookie files for the evaluation. The anonymised statistical analysis is carried out via the log files, which also contain IP addresses. These files are not generally attributable to specific persons. These data are not associated with other data sources, and the data are deleted after the statistical evaluation.

Unlike other statistics programs, AWStats does not transfer data to external servers. The program is installed on our own hosting package. This also prevents any transfer of data abroad, since our server is located in Germany.

Use of YouTube

Functions of the YouTube service are embedded in our websites in order to display and replay videos. These functions are provided by YouTube, LLC 901 Cherry Ave. San Bruno, CA 94066 USA. You can find further information in the YouTube privacy policy.

This uses the extended data protection mode, which according to the provider only initiates the storage of user information when the video is played.

If the replay of embedded YouTube videos is started, YouTube uses cookies in order to collect information about user behaviour. According to YouTube, these are used to collect video statistics in order to improve the user experience and to prevent misuse. Regardless of whether the embedded video is replayed, a connection with the “DoubleClick” Google network will be established every time our website is accessed, which may give rise to further data processing without any influence on our part.

You can find further information on the use of cookies by YouTube in the YouTube privacy policy at:


When you subscribe to our e-mail newsletter, personal data will be collected. This data is used by us for our own advertising purposes in the form of your e-mail newsletter, if you have given your express consent in the manner listed below:
“Yes, I would like to subscribe to the newsletter. I accept the privacy policy”

You may unsubscribe at any time by clicking on the link provided in the newsletter or by sending a message to us, e-mail:
datenschutz(at) / datenschutz(at)

Once you have unsubscribed, your e-mail address will be immediately removed from our newsletter distribution list and put into a block file to guarantee the cancellation.

To send our newsletter, we work with an external service provider, Odoo S.A., Chaussée de Namur, 40 1367 Grand-Rosière, Belgium. You personal data will be transferred to Odoo S.A for the purposes of sending the newsletter, who will only process such data under our instructions.

Changes to our privacy policy

We reserve the right to modify this privacy policy at any time to ensure it always meets   current legal requirements or in order to implement changes to our services in the privacy policy. This may, for example, relate to the introduction of a new service. The new privacy policy shall then apply on your next visit.

Brand protection

Every trademark or logo mentioned here is the property of the relevant company. Trademarks and names are only mentioned for information purposes.

C.    Provisions specific to Russia

For users based in the Russian Federation, the following applies:

The above services of our website are not intended for citizens of the Russian Federation residing in Russia.

If you are a Russian citizen residing in Russia, you are hereby expressly informed that the provision of any personal data via this website is done so at your own risk and under your own responsibility. You hereby also agree that we shall not be held liable for any non-compliance with laws of the Russian Federation.